[ Beer Culture ]

It’s the start of the travel season, and that means I’ve been on deadline for a handful of stories. Consequently, my thoughts are fairly well fragmented at this point. Here are some of the many beery notes that are bouncing around my cranium.

Yesterday I saw the first poster (at a bus stop) for the Czech Beer Festival. Considering the starting pistol is set to go off in just 10 days, you’d think there would be a wee bit more coverage — is the word getting out? Someone, at least, should follow-up on the fact that they told us they’re brewing and serving a beer for dogs.

I recently tried another Lučan Premium Tmavé, a once-great dark beer from Žatec, and found that it was nowhere near as dark — nor as flavorful — as it was in my earlier tasting notes. Max Bahnson came to a similar conclusion about the whole line of Žatec beers at Pivní filosof. It reminds me of how different beer (and beer writing) is from wine, given beer’s ephemeral nature: a great beer can become mediocre with the next batch, but a great wine often seems more permanent, or at least more permanently great, because everyone knows you’re talking about (at least if it were beer) the 2007 Lučan Premium Tmavé, not every Lučan beer ever made. This is different in the case of beers marked with a vintage, but how many of those are there, anyway?

I’m not sure if it had anything to do with our anti-Heineken email campaign (more on this later), but there’s clearly much less Heineken on display at my local Albert supermarket: it used to take up about a meter of shelf space, plus several grab-a-beer cases on the floor. Now it takes up half a meter of shelf space and that’s it. Did someone hear us?

In related news, I had a Starobrno Medium (owned by Heineken) yesterday and thought it was great. Not craft beer, but a good factory-made lager by any measure. So perhaps foreign ownership of local beers is not the end of the world — aside from the repatriation of profits, that is.

To judge by numerous recent tastings, Primátor’s Weizenbier is currently firing on all cylinders. Just in time for summer…

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The news yesterday was that Czech regulators have given a big green light to Heineken’s takeover of the four Drinks Union breweries (Zlatopramen, Louny, Velké Březno and Kutná Hora). According to Reuters, the Czech anti-monopoly office has no problem whatsoever with the deal.

There’s a great quote at the end of the story: “The office came to the conclusion that the merger will not result into a substantial breach of competition given a relatively low market share of both competitors and the existence of significant competitors.”

In other words, “Since SABMiller already has 49% of the market, what difference does it make?”

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Heineken announced yesterday that it is taking over the four great brands of the Czech Republic’s Drinks Union brewery group (Zlatopramen, Velké Březno, Louny and Kutná Hora), which have an overall market share of 4%. The takeover will make Heineken the third-largest player in the Czech market after SAB-Miller and InBev, bumping Budvar to fourth place.

It’s not exactly a surprise — news of the proposed sale was floated last autumn — but it still caused ripples across the small pond of the beer world: within a few hours I was contacted by friends at CAMRA about the purchase, and EBCU members apparently all got the message via email. Back here at home, Pivní deník reported the story, posing some interesting questions.

To paraphrase: If Heineken decides to close some of its newly acquired breweries in the name of streamlining and efficiency, who will be the first? Louny, which is closest to Krušovice, which already has plenty of unused brewing capacity? Or Kutná Hora, which Drinks Union doesn’t actually own but only rents from the town? Or one of the twinned breweries of Zlatopramen and Velké Březno? Would two breweries in the same town really survive a takeover by such a major international brewing group?

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Radio Prague has a piece on a story that made headlines here this week: Pilsner Urquell is now cheaper in Germany than in the Czech Republic. I performed the role of the talking head in the story, a complicated mess of pricing, market share and currency fluctuations which ultimately boils down to the following:

Pilsner Urquell is now cheaper in Germany than in the Czech Republic.

Not everything I said made it into the web version, and there were quite a few things I didn’t get to mention before the interview ended. One part that got cut off from my take on the German appreciation for Pilsner Urquell was the fact that German Pilsner-style beers use a place name as an adjective in connection with the word, such as “Bamberger Pilsner,” in homage and in deference to the original.

However, I did get to mention something that has been bugging me for a while: Heineken is being promoted in the Czech Republic at the expense of quality local beers.

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A few months ago, a friend mentioned that when he was just starting out as a young lawyer in the mid-1990s, he did some work at a law firm here in Prague. One of his projects back then was the contract for a possible sale of Budějovický Budvar to Anheuser-Busch.

That sale never went through, of course, and Budvar and Anheuser-Busch maintain a “frenemy” relationship today, entering into distribution deals for Budvar (only under its “Czechvar” pseudonym) in the United States while continuing international legal battles over the name “Budweiser.”

But talk of Budvar’s sale (subscription required) has returned, as the Prague Daily Monitor news desk reports, via Hospodářské noviny.

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