[ Beer Culture ]

Let’s say my father-in-law is not a beer guy — when it comes to drinking for pleasure, we’re talking wine. But like most people here, he regularly drinks beer with meals, the same way that people in other European countries down mineral water: at every lunch and every dinner, there is one bottle of medium- or low-strength pale lager from Platan, his local brewery, on the table. This makes his beer consumption just about average for a citizen of the Czech Republic: just about one half-liter a day, just about every day of the year. But if it’s a question of his preferred beverage, it’s vino, generally Moravian, generally white, and generally very good.

But that still doesn’t explain the Mussolini beer.

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About half a year back, we had a tasting of beers from Pivovar Strakonice, a complete run-down of the brewery’s lineup in the cellar of Pivovarský klub.

Afterwards, a few of us — ah, who am I kidding? It was just me and Max Bahnson — started grousing about the event, especially regarding the company’s marketing. Later, we were told that our comments had been reported to the directors of the brewery.

Six months later, it almost looks like they listened.

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Max Bahnson has an interesting post about the opening ceremonies and the first day at the Czech Beer Festival, along with some good insight and opinions on what works and what doesn’t. Please read.

From where I sat, the first day seemed to go very well, especially given the scale of the event and the fact that this year’s is the first. There were some great beers that are never seen on draft in Prague. There was a friendly, festive atmosphere with lots of catching up. Honza Kočka from Pivovar Kocour Varnsdorf dropped by. Tomáš Erlich from SPP showed up with friends from Poland’s Bractwo Piwne (still in town from the recent Days of Polish Beer at Pivovarský klub).

The most rewarding thing? To my eyes, the beers from small producers were by far the most popular.

But it turned out I wasn’t the only one who thought so. The next morning, I got a call from the festival organizers.

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Stan Hieronymus has a note on the first use of Žatecký chmel (Saaz hops) as a protected designation of origin. According to a press release from the Hop Growers Union of the Czech Republic, the 2007-2008 vintage is the first hop harvest to use the term that is now protected by European Union law, the first such protection for a hop varietal in the EU.

Of course, several types of beer have protected designation of origin status within the EU, the most important of which (in Czech terms) is “Budějovické pivo.” I’ve written before about an earlier push for a protected name status on Pilsner, which failed.

Just to provide a little historical background, I wanted to mention that there was already a push for the use of “Žatecký chmel” as the correct term for Saaz hops way back in 1922, a move which caused quite a bit of controversy at the time. In fact, if you squint just a little, the use of that term can be seen as one of the many small events that brought about World War II.

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Back to Czech topics, as the Prague Daily Monitor has an interesting-slash-weird story today, translated from the local newspaper Hospodářské noviny, on “drinkability” and Czech beer (subscription required). You have to puzzle your way through a confused plot before you get to the punch line:

“Japanese researchers once presented laboratory rats with a bowl containing water and another with Czech beer. ‘First of all, the rats went for the beer. But when the scientists replaced the Czech beer with a foreign brand, the rats preferred water,’” said a scientist at the Czech Research Institute of Malting and Brewing.

That’s right. According to Czech scientists, Japanese rats prefer Czech beer to water, though they prefer water to foreign beers. (Many thanks to OptaDesign for the illustration.)

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I’ve just about recovered from the eight-day, 2,400-kilometer (1,500-mile) drive through Piedmont and Lombardy, though the impact of seeing northern Italy’s wonderful beer culture firsthand is going to be harder to get over. A case in point: I can’t quite forget the outstanding beer selection at the Eataly supermarket in Turin, pictured above.

Eataly is surely a special case: most supermarkets in Italy don’t carry legends like Thomas Hardy’s Ale, as well as vast selections of local craft brews like Baladin, Grado Plato, Troll and Montegioco. Nonetheless, the fact that a high-end food store like Eataly has a entire craft beer department — as well as an on-site beer restaurant — testifies to how successfully Italian craft brewers have pushed for their products to be seen as an integral part of fine food and drink.

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Heineken announced yesterday that it is taking over the four great brands of the Czech Republic’s Drinks Union brewery group (Zlatopramen, Velké Březno, Louny and Kutná Hora), which have an overall market share of 4%. The takeover will make Heineken the third-largest player in the Czech market after SAB-Miller and InBev, bumping Budvar to fourth place.

It’s not exactly a surprise — news of the proposed sale was floated last autumn — but it still caused ripples across the small pond of the beer world: within a few hours I was contacted by friends at CAMRA about the purchase, and EBCU members apparently all got the message via email. Back here at home, Pivní deník reported the story, posing some interesting questions.

To paraphrase: If Heineken decides to close some of its newly acquired breweries in the name of streamlining and efficiency, who will be the first? Louny, which is closest to Krušovice, which already has plenty of unused brewing capacity? Or Kutná Hora, which Drinks Union doesn’t actually own but only rents from the town? Or one of the twinned breweries of Zlatopramen and Velké Březno? Would two breweries in the same town really survive a takeover by such a major international brewing group?

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Czech beer has inspired imitations, reproductions and outright ripoffs around the globe. There’s the world-wide use of the term Pilsner, which is only applied to one beer in the country of its birth. At least two beers from Anheuser-Busch have taken Czech names, only one of which is Budweiser. (Who’s quick enough to tell me the second?)

Way out in Utah there’s the Bohemian Brewery, founded by a family of Czech émigrés, which joins National Bohemia from Maryland, Bohemia from Mexico, and Sagres Bohemia from Portugal. And then there’s this.

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Here are a few more photos from Prague’s Salesian Beer Museum, an “accidental” collection of more than 2,000 bottles, 4,000 beermats and the weird, beer-themed collectibles known as breweriana, many of which come from the Czech lands.

Looking through the shelves, I was struck by how much evidence these artifacts provide for the way people here once lived, as well as a contrast to the way we live now. One of the most interesting items in the collection is the advertising placard (above) for the Měšťanský pivovar na Královských Vinohradech, the brewery in the Vinohrady neighborhood which ran from 1893 to 1943, along with scores of other beer makers once working in the Czech capital. In a sign of changing priorities, the Vinohrady brewery has recently been converted into luxury apartments.

So we don’t need historic breweries — we need plush digs. But our old beer culture had at least one advantage: much better graphic design, as witnessed by the museum’s collection of unusual beermats.

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After the big breakup known as the Velvet Divorce, Slovak beers were rarely seen in this half of the former Czechoslovakia, and the old Czech prime minister once commented that Slovak brews weren’t even fit for cleaning teeth. So it seems meaningful that Slovak beers have started appearing in Prague recently, from Kaltenecker’s ginger and dark lagers at the Christmas Beer Markets to the bottles of Steiger popping up at Pivovarský klub.

These bottles, however, are not intended for Slovakia’s former federal partners here in the Czech Republic, but instead are designed to entice customers in the German-speaking markets. (Yes, that is a scratch-off bra and panties covering the model on Steiger’s “Premium Helles,” or světlý ležák to you and me. Lest you think that they’re playing upon Slavic stereotypes, not all of the labels feature blondes — there’s at least one redhead.)

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